How Samantha Sells Palm Beach: Inside the unstoppable rise of Douglas Elliman’s Samantha Curry—Palm Beach’s go-to luxury real estate expert.
Samantha Curry isn’t just riding a wave—she’s redefining the tide. Selling $73 million in just the last 3o days, no other agent has closed more waterfront homes and ultra-luxury condos on Flagler Drive.
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With more than $1 billion in career sales and a reputation for delivering record-breaking results, she has become one of the most trusted names in Palm Beach area real estate. As Executive Director of Luxury Sales at Douglas Elliman and the #8 agent in the U.S. by GCI, Samantha cemented her status as Palm Beach Island’s go-to expert for discerning buyers and sellers alike.
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Among her most notable industry-defining deals is a $42.6-million sale in 2019, which stands as the highest condo sale in Palm Beach County’s history, as well as hundreds of millions in sales at The Bristol, the ultra-luxury tower that redefined the West Palm Beach skyline. To date, Samantha has sold or re-sold units there totaling over $446 million, including a recent $16 million resale—more than double what the seller paid just four years ago. The level of luxury and size of its condos enabled her to sell several residences at extraordinary prices, long before construction was completed—including the aforementioned record-setting transaction.
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“Palm Beach used to be a quiet, seasonal escape,” says Samantha. “Now it’s a year-round destination attracting wealthy businesses and buyers from around the world.”
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A two-decade powerhouse in the industry, Samantha specializes in Palm Beach Island, West Palm Beach, and high-end enclaves throughout the region—including Highland Beach, where one of her hottest listings is a spectacular 11,000-square-foot, tri-level home on the ocean for $43.85 million.
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Samantha’s secret isn’t just in what she sells—it’s how she sells, and how she stands out in one of the most competitive real estate markets in the world. Known for her discerning eye, innovative marketing, and relentless work ethic, Samantha brings elevated storytelling, custom branding, and cinematic video tours to every listing. Her approach goes far beyond traditional sales tactics; she’s an early adopter of digital strategies that capture global attention and position her properties in a class of their own. Her social media presence isn’t just polished—it’s powerful, bringing her listings to life in a way that consistently converts interest into action. Spend some time on her Instagram page and you can see why Samantha is so good at selling Palm Beach.
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Whether it’s a sprawling estate or a sleek penthouse, Samantha brings the same level of precision, strategy, and discretion to every detail and every deal. That consistency—and her innate understanding of what luxury buyers are really looking for—has made her a trusted partner for high-net-worth individuals from across the country and beyond.
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3715 S Ocean Boulevard listed for $43.85M. / Photo credit: Jad Esmail
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Samantha does it all – she is a successful business owner, a mother to her six-year-old son, and is actively involved in the Palm Beach community. She serves on the committee for Opportunity Early Childhood Education & Family Center and lends support and energy to the Hope for Depression Research Foundation. A woman who never stops, she is constantly monitoring and getting a head of the market.
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“This business is always changing, and so am I. I’m constantly fine-tuning my strategy and looking for new ways to deliver the absolute best experience for my clients. That mindset has shaped every stage of my career.”
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Photo Credits: The captivating images featured in this article have been sourced from various talented photographers. While specific credits may not always be available, we deeply appreciate their work in bringing these stunning visuals to our readers. If you are the photographer and would like to be credited, please contact us so we can give you the appropriate recognition.
