As Hollywood, Florida, prepares to celebrate its 100-year anniversary, this beachfront city is quietly emerging as the next real estate hotspot in South Florida. While Miami and Fort Lauderdale have long dominated the luxury property market, Hollywood is positioning itself as the ideal destination for buyers seeking waterfront living, high-end amenities, and strong investment potential—all without the premium price tags found in neighboring cities.

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According to ONE Sotheby’s International Realty, the median sales price for a single-family home in Hollywood in 2024 was $1.35 million, compared to $3.55 million in Miami Beach.

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Hollywood offers an attractive balance between luxury and lifestyle. It is located between two major urban centers, yet retains a more serene and community-oriented atmosphere. With its thriving downtown district and world-class beach boardwalk, the city is drawing increasing attention from both residents and investors.

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“Hollywood is a hidden gem between Miami and Fort Lauderdale—close to everything: beautiful beaches, restaurants, shops, and top schools—yet you can live here for a fraction of the cost,” says Nancy Batchelor, a leading agent with Compass.

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In addition to its prime location, Hollywood boasts a high quality of life, offering more than 60 parks, five golf courses, and a wide range of recreational amenities, including a nearly 10-acre urban park at the heart of Downtown. This unique combination of accessibility and lifestyle is attracting a new wave of discerning buyers.

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Currently, the city is experiencing a real estate boom, with nearly $1.5 billion in developments completed, planned, or under construction. Over 3,500 new residential units are currently in progress. In the coming five years, Hollywood will also be home to golf courses designed by Greg Norman, Jack Nicklaus, and Rees Jones—a further testament to its growing prestige.

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One of the most anticipated luxury developments in the city is Icon Beach, which will feature 350 upscale residences paired with a lifestyle centered on exceptional amenities, attentive service, and panoramic views of the Atlantic Ocean and Intracoastal Waterway. The property will offer 30,000 square feet of luxury amenities, including access to a private marina, a full-service beach club, a world-class health club, spa, and wellness center.

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Icon Beach will also include an expansive pool deck with outdoor cinema, summer kitchens, waterfront event space, and a curated collection of museum-quality artwork from the Jorge M. Pérez Contemporary Art Collection.

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In addition, The Diplomat Beach Resort is undergoing a significant expansion, with 350 condominium units and 500 new hotel rooms, while Shell Bay by Auberge Resorts Collection, located in nearby Hallandale Beach, adds further appeal to the region with its ultra-luxury residences and golf lifestyle.

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